Strategic Crisis Communication Best Practices For Schools
The author explains the five elements that are key in a crisis communication strategy and the role they played in how their school dealt with the COVID-19 event in China. The goal was to do whatever would best support and help ensure the safety of students, parents, teachers, and the wider community. Author: Kyle Bueschlen, Senior Communications Specialist & Systems Supervisor at the Western Academy of Beijing, in a guest blog post for Finalsite